Discover the essence of herbal development at Herbal Asia 

 

HERBAL ASIA 2027 | 13 - 15 July, 2027 ( Wednesday - Friday )

20th Asia’s Premier Herbal, Green & Natural  Exhibition & Conference​​

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Theme & Pillars
Event theme     :  Advancing the Global Herbal & Natural Wellness Economy

Pillars                : EMPOWER • INNOVATE • TRANSFORM

 

Frequency: Annually | 20th Edition 
 

About the event :

​Herbal Asia is a premier B2B community and leading conference and trade show dedicated to the herbal, green, and natural industry ecosystem, growing into the broader botanical & phyto-economy—since 2004. We bring together suppliers, manufacturers, innovators, finished product brands, and packaging experts across the full value chain — from botanical raw materials, phytochemistry, plant extracts and R&D, through to supplements, beauty and cosmetics, personal care, food and beverage, pet health, and sustainable packaging. Where our herbal, green and natural community connects, innovates, learns and grows together.

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Venue: KLCC / Royale Chulan Hotel Kuala Lumpur 
 

Date &  Show Time :

Exhibition Date  :  13 - 15 JULY 2027 ( Wednesday - Friday ) 

Trade only          :  13 - 14 JULY 2027 ( Wednesday & Thursday)

Public Sales       :  15 July 2027 ( Friday )
Public

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Time :

• Conference:  8.30 am - 5.30 pm | 13 & 14 July,2027

       

• Exhibition   :  10 am - 6 pm |13 - 15 July, 2027​​

      BOOTH DISCOUNT      
      Super Early Bird > 30% off  Now - 31 Jan 2027       
      Early Bird > 15% off from 1 Feb - 30 April 2027 
 

Special B2B program :

• Business Matching 

• Herbal Tour and Technical Visit ( Click to register ) 

• One-to-One Market Sourcing ( Click to register )

• Roundtable Meeting & Investor Exchange ( By Invitation only )

• Herbal Asia Master Class

• Pocket Talk

• Breakfast Talk

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 2027 - Herbal Week Festival

• Ulam Fest 2027

• Herbal Wellness at Participating Hotels & Strategic Partners ( Click to register )​

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Entrance

EXHIBITION        :  FREE admission ( Trade Visitor Only, Register with business card )
CONFERENCE   :  PAID admission ( Delegate Packages available ) click here

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PROGRAM HIGHLIGHTS

•  International Herbal, Green & Natural Conference and Business Dialogue

•  Trade Exhibition & Business Matching

•  Booths with Industry Zone - Best Booth Competition

•  Herbal Wellness Week and Food Culture at Official Hotels

•  Herbal Tour & Farm Visit

•  Investor Exchange & Networking Dinner

•  Herbal Innovation Competition & Start-up Pitch > HAGA Award 

•  New Zone Highlight ( Supplier Connect, New Innovation, Women & Start-Ups )

• Herbal Week Program with strategic partners

 

Admission              

For trade visitors and guests only (Free admission)

Visitors under 18 are allowed entry on the LAST DAY of the event. In the case of any disputes, the decision of the Organizer would be final. The Organizer reserves the right to verify the trade identity of pre-registrants and to refuse admission to any visitor deemed inappropriate.

 

Visitor Registration

All visitors must register, either pre-register online or on-site on event days with business cards only. Stand a chance to win a LUCKY DRAW! 

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EXHIBITION CLUSTERS & ZONES

8 MAIN CLUSTERS + 4 SPECIAL HIGHLIGHT ZONES

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​​Clusters

1. Complementary and Traditional Medicine & Ethnic Herbs

2. Energy Drinks, Health Beverages, Tea, Coffee & Cacao

    Flavors & Halal Ingredients & Functional Food
​3. Beauty, Cosmetics & Weight Management

4. Organic, Raw Materials & Semi-Finished product

5. Packaging, Equipment, Machinery, R&D

6. Green Technology & Wellness & Natural Living

7. Agro Herb & Farm Supply &  Processing
8. Aromatics, Essential Oils & Spa Wellness
 

Special Highlight Zones

1. Halal Ingredient Network

2. HerbalPreneur — SME & Start-Up Showcase

3. R&D & Innovation Hub

4. Supply Direct— Marketplace
 

Exhibitor Profile

• Herbal Product Manufacturers

• Raw Material Suppliers

• Raw Material Growers

• Organic Food Suppliers

• Producers Suppliers

• Traders & Retailers

• Investor / Policy Makers

• Drug Stores / Pharmacies

• Researchers & Education Institutions

• Spas & Health / Lifestyle Companies

• Marketing & Direct-selling Companies

• Relevant Government Agencies

• Industry-Related Business

• Others

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