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HERBAL ASIA INTERNATIONAL HERBAL, GREEN & NATURAL CONFERENCE

“Towards a Sustainable Marketplace – POST COVID-19 IMPACT ON BUSINESS IN HEALTH & WELLNESS INDUSTRY
BEYOND HERBS & MEDICINAL PLANTS THE BOOMING MARKET  ”



 

Greeting from Founder of Herbal Asia,

COVID-19 changes consumer behavior & the business environment within the health & wellness industry – and which changes can be expected to stay? The current health crisis has been and still is an accelerator. What we see is an extreme change in consumer behavior regarding their preferences, activities, lifestyle and nutrition – driven by shifts in awareness, changing regulations, and technology. We set out to identify key changes in the health & wellness industry focus in relation to herbs and natural products and services in the face of COVID-19 and what industry players can expect after the pandemic. This should serve as a north star for companies to address new consumer behavior, by recognizing the updated key aspects of doing business in health & wellness post-COVID.
 

Malaysia ranked 12th in the world and ranked 4th in Asia as the most biodiverse country. The market value of the herbal industry in Malaysia is projected to reach RM32 billion in 2020, the number keeps growing, with an annual growth rate between 8%-15%. Thus the growing market of this industry offers an opportunity for wealth creation to the industry players, especially for the farmers and young entrepreneurs.

 

The shift in healthcare towards natural products' therapeutic value provides vast opportunities for Malaysia and neighboring countries to become a significant global players, given our rich biodiversity in Asia Pacific Region. With Malaysia’s rich tropical rainforest, we are home to some 100 species of ferns, 12,500 species of flowering plants, and 185,000 species of fauna. About 1,200 of these plant species have potential pharmaceutical value and usage.

 

With these potentials, Malaysia must strive to gain a foothold in the global herbal market, the products must possess the highest standard of manufacturing and be able to compete in terms of quality, safety, efficacy, pricing, and branding of products, as well as an efficient distribution network and meeting international health certification standards.

 

THE CONFERENCE

Held with the Herbal Asia-Asia’s Premier Herbal, Green & Natural Trade Show with its theme “Towards a Sustainable Marketplace – POST COVID 19 IMPACT ON BUSINESS IN HEALTH & WELLNESS INDUSTRY BEYOND HERBS & MEDICINAL PLANTS THE BOOMING MARKET  ” the conference hopes to present ideas, both innovative and novel to stimulate discussion and find solutions to the current predicament.

 

The conference will address issues on World Trends, Challenges & Opportunities, Market Requirements, Best Practices, The Future, Technology & Innovations, and Marketing Beyond Borders. High-profile speakers and leading-edge industry experts will be invited from various countries to share their experiences, strategies, and knowledge in tackling the issues and generating new business opportunities.

 

The conference, therefore, is definitely an event not to be missed by brand owners, wellness and fitness practitioners, young entrepreneurs, industry players, academicians, researchers, modern farmers, and government officials to share in-depth insights and strategies in the latest herbal market issues.

 

This is a platform for industry players to highlight as well as showcase their products and brands, share knowledge, success stories, and challenges, broaden their network globally, explore new ideas, share strategies and transform it into opportunities for the industry.

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OBJECTIVES OF THE CONFERENCE

To address the need for global herbal & wellness industry standards

Knowledge sharing with the industry expert in global marketing and branding

To understand and solve challenges faced by the industry players

Cross-sharing new ideas and trends in herbal-based products & services

To create a network-focused event in order to facilitate trade and new ventures between different players in the global market

 

WHO SHOULD ATTEND

Business Owners

Manufacturers & Buying Agents

Importers and Exporters

Investors / Bankers

Policymakers/government ministries

Chambers of Commerce 

Business Association 

Online Business / Influencer / Product Owner

Media Practitioners 

Tourism Players /Hospitality Operators

Wellness Operators

Health & Fitness Operator

Agro-Entrepreneurs/Farmers

Herbalist & Researchers

Herbal Asia is back in 2023!

Throughout the world, COVID-19 has greatly impacted the business-to-business (B2B) conference and exhibitions industry. According to Center for Exhibition Industry Research - CEIR, has closely monitored the effects of the pandemic on the industry by tracking event cancellations and postponements. We are happy to announce Herbal Asia is back to meet the industry players and professionals in 2024 and more years to come.

Conference Program
Speakers

Consumers increasingly likely to treat common illnesses with natural remedies

 

A market research report by Kalorama Information - "The US Market for Vitamins, Supplements, and Minerals" - "indicates that 30 million consumers use herbal remedies instead of over-the-counter (OTC) treatments, and an additional 19 million combine herbs and OTC remedies to treat their health problems

 

Botanical testing methods submitted by industry group.

 

In an effort to improve the herb industry's reputation for consistency, the Methods Validation Program (MVP) has finalized testing procedures for ginkgo, echinacea, and ginseng. The group's goal is to approve testing methods for 15 herbs by the year 2000. Currently, the US Pharmacopoeia and the American Organization of Associated Chemists (AOAC) are reviewing the group's work for publication in their official compendiums. The MVP is funded by 30 industry members, including raw materials suppliers, manufacturers, distributors, and trade organizations. So far, the MVP has chosen high-tech methods such as HPLC that are also practical and useable. This is the first step in a self-regulatory process that should ultimately cover harvest procedures, extraction, and finished raw materials as well.

 

Natural Foods Merchandiser, November 1998.

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