Save the Date for Herbal Asia 2024!

HERBAL ASIA  BUSINESS CONFERENCE

HERBAL HORIZON : INNOVATING TRADITION FOR SUSTAINABLE FUTURE

Greeting from the Founder of Herbal Asia,

COVID-19 changes consumer behavior & the business environment within the health & wellness industry – and which changes can be expected to stay? The current health crisis has been and still is an accelerator. What we see is an extreme change in consumer behavior regarding their preferences, activities, lifestyle and nutrition – driven by shifts in awareness, changing regulations, and technology. We set out to identify key changes in the health & wellness industry focus in relation to herbs and natural products and services in the face of latest trend and what industry players can expect after the pandemic impact. This should serve as a north star for companies to address new consumer behavior, by recognizing the updated key aspects of doing business in health & wellness post-COVID.
 

Malaysia ranked 12th in the world and ranked 4th in Asia as the most biodiverse country. The market value of the herbal industry in Malaysia is projected to reach RM32 billion in 2020, the number keeps growing, with an annual growth rate between 8%-15%. Thus the growing market of this industry offers an opportunity for wealth creation to the industry players, especially for the farmers and young entrepreneurs.

The shift in healthcare towards natural products' therapeutic value provides vast opportunities for Malaysia and neighboring countries to become a significant global players, given our rich biodiversity in Asia Pacific Region. With Malaysia’s rich tropical rainforest, we are home to some 100 species of ferns, 12,500 species of flowering plants, and 185,000 species of fauna. About 1,200 of these plant species have potential pharmaceutical value and usage.

With these potentials, industry players, must strive to gain a foothold in the global herbal market, making sure the products must possess the highest standard of manufacturing and be able to compete in terms of quality, safety, efficacy, pricing, and branding of products, as well as an efficient distribution network and meeting international health certification standards.

       
         THE CONFERENCE

Welcome to Herbal Asia 2024 Business Conference, where tradition meets innovation for a sustainable future! Join us as we explore the Herbal Horizon, where ancient wisdom blends seamlessly with modern technology to pave the way for a greener tomorrow.

Held with the Herbal Asia-Asia’s Premier Herbal, Green & Natural Trade Show with its theme "HERBAL HORIZON - INNOVATING TRADITION FOR SUSTAINABLE FUTURE" the conference aims  to present ideas, both innovative and novel to stimulate discussion and find solutions to the current trend.

This year, our conference objective is to bridge the gap between tradition and innovation in the herbal industry. We aim to showcase how traditional herbal practices can be innovatively integrated with modern technologies to create a sustainable future for generations to come.
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The conference will address issues on World Trends, Challenges & Opportunities, Market Requirements, Best Practices, The Future, Technology & Innovations, and Marketing Beyond Borders. High-profile speakers and leading-edge industry experts will be invited from various countries to share their experiences, strategies, and knowledge in tackling the issues and generating new business opportunities.

The conference, therefore, is definitely an event not to be missed by brand owners, wellness and fitness practitioners, young entrepreneurs, industry players, academicians, researchers, modern farmers, and government officials to share in-depth insights and strategies in the latest herbal market issues.

This is a platform for industry players to highlight as well as showcase their products and brands, share knowledge, success stories, and challenges, broaden their network globally, explore new ideas, share strategies and transform it into opportunities for the industry.

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OBJECTIVES OF THE CONFERENCE

To address the need for global herbal & wellness industry standards

Knowledge sharing with the industry expert in global marketing and branding

To understand and solve challenges faced by the industry players

Cross-sharing new ideas and trends in herbal-based products & services

To create a network-focused event in order to facilitate trade and new ventures between different players in the global market

WHO SHOULD ATTEND

Business Owners

Manufacturers & Buying Agents

Importers and Exporters

Investors / Bankers

Policymakers/government ministries

Chambers of Commerce 

Business Association 

Online Business / Influencer / Product Owner

Media Practitioners 

Tourism Players /Hospitality Operators

Wellness Operators

Health & Fitness Operator

Agro-Entrepreneurs/Farmers

Herbalist & Researchers